The Seagram Building - by Rudolph?

The Seagram Building in New York City, under construction, designed by Mies van der Rohe. Photo: ReseachGate, Hunt, 1958

The Seagram Building in New York City, under construction, designed by Mies van der Rohe. Photo: ReseachGate, Hunt, 1958

Mies van der Rohe’s Seagram Building is one of the loftiest of the high icons of Modernism. For decades, it was almost a sacred object. Indeed, several of his buildings - the Barcelona Pavilion and the Farnsworth House (as well as the Seagram) - were maintained in a bubble of architectural adoration.

Is reverence for Mies going too far? Actually, it’s architect Craig Ellwood at Mies van der Rohe’s National Gallery museum building in Berlin (caught while photographing a sculpture.) Photo: Architectural Forum, November 1968

Is reverence for Mies going too far? Actually, it’s architect Craig Ellwood at Mies van der Rohe’s National Gallery museum building in Berlin (caught while photographing a sculpture.) Photo: Architectural Forum, November 1968

SEEMS INEVITABLE

Mies is considered to be one of the triad of architects (with Wright and Corb) who were the makers of Modern architecture - a holy trinity! Given Mies’ fame - and the quietly assured, elegantly tailored, serenely-strong presence of Seagram (much like Mies himself) - it seems completely inevitable that he would be its architect. Like an inescapable manifestation of the Zeitgeist, it is hard to conceive that there might have been an alternative to Mies being Seagram’s architect.

Mies is watching! Photo: The Charnel House – www.charnelhouse.org

Mies is watching! Photo: The Charnel House – www.charnelhouse.org

BUT WAS IT?

In retrospect, seeing the full arc of Mies’ career and reputation, it does seem inevitable. Whom else could deliver such a project? A bronze immensity, planned, detailed and constructed with the care of a jeweler.

But - as usual - the historical truth is more complex and messy (and more interesting).

GETTING ON THE LIST(S)

Several times,  Phyllis Lambert has addressed the history of the Seagram Building and her key role in its formation. But the story is conveyed most articulately and fully in her book, Building Seagram—a richly-told & illustrated, first-person account of the making of the this icon, published by Yale University Press.

Phyllis Lambert’s fascinating book on the creation and construction of the Seagram Building. Image: Yale University Press

Phyllis Lambert’s fascinating book on the creation and construction of the Seagram Building. Image: Yale University Press

Part of the story is her search for who would be the right architect for the building. In one of the book’s most fascinating passages, she recounts the lists that were made of prospective architects:

“In the early days of my search, I met Eero Saarinen at Philip Johnson’s Glass House in Connecticut. In inveterate list-maker, he was most helpful in proposing what we draw up a list of architects according to three categories: those who could but shouldn’t, those who should but couldn’t, and those who could and should. Those who could but shouldn’t were on Bankers Trust Company list of February 1952, including the unimaginative Harrison & Abramovitz and the work of Skidmore , Owings & Merrill, which Johnson and Saarinen considered to be an uninspired reprise of the Bauhaus. Those who should but couldn’t were the younger architects, none of whom had worked on large buildings: Marcel Breuer, who had taught at the Bauhaus and then immigrated to the United States to teach with Gropius at Harvard, and, as already noted, had completed Sarah Lawrence College Art Center in Bronxville; Paul Rudolph, who had received the AIA Award of Merit in 1950 for his Healy Beach Cottage in Sarasota, Florida; Minoru Yamasaki, whose first major public building , the thin-shell vaulted-roof passenger terminal at Lambert-Saint Louis International Airport, was completed in 1956; and I. M. Pei, who had worked with Breuer and Gropius at Harvard and became developer William Zeckendorf’s captive architect. Pei’s intricate, plaid-patterned curtain wall for Denver’s first skyscraper at Mile High Center was then under construction.

The list of those who could and should was short: Le Corbusier and Mies were the only real contenders. Wright was there-but-not-there: he belonged to another world. By reputation, founder and architect of the Bauhaus Walter Gropius should have been on this list, but in design, he always relied on others, and his recent Harvard Graduate Center was less than convincing. Unnamed at that meeting were Saarinen and Johnson themselves, who essentially belonged to the “could but shouldn’t” category.”

WHAT IF’S

So Rudolph was on the list and considered, if briefly. Even that’s something—a real acknowledgment of his up-and-coming talent.

Moreover, Paul Rudolph did have towering aspirations. In Timothy Rohan’s magisterial study of Rudolph (also published by Yale University Press) he writes: 

“Rudolph had great expectations when he resigned from Yale and moved to New York in 1965. He told friends and students that he was at last going to become a ‘skyscraper architect,’ a life-long dream.”

That relocation, from New Haven to New York City, took place in the middle of the 1960’s—about a decade after Mies started work on Seagram. But, back about the time that Mies commenced his project, Rudolph also entered into his own skyscraper project: the Blue Cross / Blue Shield Building in Boston.

Paul Rudolph’s first large office building, a 12 storey tower he designed for Blue Cross/Blue Shield from 1957-1960. It is located at 133 Federal Street in Boston. Photo: Campaignoutsider.com

Paul Rudolph’s first large office building, a 12 storey tower he designed for Blue Cross/Blue Shield from 1957-1960. It is located at 133 Federal Street in Boston. Photo: Campaignoutsider.com

It takes a very different approach to skyscraper design, particularly with regard to the perimeter wall: Rudolph’s design is highly articulated, what Timothy Rohan calls a “challenge” to the curtain wall (of the type with which Mies is associated)—indeed, “muscular” would be an appropriate characterization. Moreover, Rudolph integrated mechanical systems into the wall system in an innovative way.

A closer view of the Blue Cross/Blue Shield’s highly articulated façade and corner, seen nearer to street-level. Photo: Courtesy of the University of Massachusetts Dartmouth Library

A closer view of the Blue Cross/Blue Shield’s highly articulated façade and corner, seen nearer to street-level. Photo: Courtesy of the University of Massachusetts Dartmouth Library

And, Rudolph did end up fulfilling his post-Yale desire to become a “skyscraper architect”—at least in part. He ended up doing significantly large office buildings and apartment towers: in Fort Worth, Hong Kong, Japan, Singapore, and Jakarta. Each project showed him able to work with a variety of skyscraper wall-types, materials, and formal vocabularies. Rudolph, while maintaining the integrity of his architectural visions, also could be versatile.

And yet -

He was on that Seagram list, and we are left with some tantalizing “What if’s…

What if he had gotten the commission for Seagram—an what would he have done with it?