Andrew Geller

Andrew Geller (1924-2011) was an American architect, painter and graphic designer. Geller worked with the prominent firm of American industrial and graphic designer Raymond Loewy, where his projects ranged widely from the design of shopping centers and department stores across the United States to the Windows of the World restaurant atop the World Trade Center and the logo for the department store “Lord and Taylor.”

In the 1950s, Geller began to pursue independent commissions beyond his work at the Loewy office. Starting in 1955, Geller designed a series of distinctive and eye-catching vacation homes that were both structurally innovative and unconventional.

The New York Times described him in 2011 as helping bring “modernism to the masses.” He designed numerous low-cost single-family homes in Long Island and Connecticut. His designs were known for their simple, modernist shapes and their use of natural materials. “The Blueprint for the Modern House for Everyone.”

In Montauk, New York, Geller created the “Leisurama” vacation housing project as a direct response to the Soviet Government’s assertion that the average American could not afford a second home. The line of inexpensive prefabricated houses were available for purchase through Macy’s department stores in the United States in the mid-1960s.

Geller’s architectural style is best described as “uninhibited & whimsical.” He passed away in 2011 at the age of 87.