Welcome to the Archives of The Paul Rudolph Institute for Modern Architecture. The purpose of this online collection is to function as a tool for scholars, students, architects, preservationists, journalists and other interested parties. The archive consists of photographs, slides, articles and publications from Geller’s lifetime; physical drawings and models; personal photos and memorabilia; and contemporary photographs and articles.
Some of the materials are in the public domain, some are offered under Creative Commons, and some are owned by others, including the Geller Estate. Please speak with a representative of The Paul Rudolph Institute for Modern Architecture before using any drawings or photos in the Archives. In all cases, the researcher shall determine how to appropriately publish or otherwise distribute the materials found in this collection, while maintaining appropriate protection of the applicable intellectual property rights.
LOCATION
Address: 766 Madison Avenue
City: New York
State: New York
Zip Code: 10065
Nation: United States
STATUS
Type: Commercial
Status:
TECHNICAL DATA
Date(s): 1977
Site Area:
Floor Area: 1,500 ft² (139.3 m²) ground floor; 1,000 ft² (92.9 m²) basement
Height: 10’-0” ceiling Height
Floors (Above Ground): 1
Building Cost:
PROFESSIONAL TEAM
Client:
Architect: Andrew Geller (1924-2011)
Associate Architect:
Landscape:
Structural:
MEP:
QS/PM:
SUPPLIERS
Contractor:
Subcontractor(s):
The Elements - Madison Avenue
The project scope is to design an arts & crafts gallery retail store.
766 Madison Avenue is a commercial building located in New York City, It was built in 1923 and has 5 stories and 6 units.
“The return-to-the-earth movement of the 1960’s has produced a bountiful harvest for the 70’s of fine craftsmen working in clay, glass, fibers and metals. Artists who once would have struggled in Greenwich Village studios are now living on farms, supporting their simple needs with their pottery. wall hangings, blown glass and jewelry — which are a lot easier to sell than abstract paintings or massive sculptures. People don’t have to be serious collectors to understand them — and afford them. And a crafts gallery is not nearly as intimidating as an art gallery.
Typical of the new crop of craft galleries is The Elements, at 766 Madison Avenue (near 66th Street), which is currently showing pottery by Donna Polseno, rugs by Nina Holland, jewelry by Barbara Mail and glass by Josh Simpson. All the works on exhibition are for sale, generally at prices well below $1,000.”
DRAWINGS - Design Drawings / Renderings
DRAWINGS - Construction Drawings
DRAWINGS - Shop Drawings
PHOTOS - Project Model
PHOTOS - During Construction
PHOTOS - Completed Project
PHOTOS - Current Conditions
LINKS FOR MORE INFORMATION
RELATED DOWNLOADS
PROJECT BIBLIOGRAPHY
Anne-Marie Schiro. “A Harvest of Crafts On Madison Avenue.” The New York Times [New York, NY], 9 Nov. 1978.